Enterprise Data Hubs (EDHs) provide the best of both worlds between traditional data warehousing & BI tools and new Big Data architectures such as the Data Lake. In an EDH, the Data Lake becomes analogous to a general-purpose staging/landing area. That data can be written into one or more data warehouses strategically to take advantage of the strengths and domain focus of each while still being available for advanced and ad-hoc analytics and in combination with other unstructured and cross­cutting data sets.