Jeff Sigel

Jeff’s passion is making work more efficient and impactful by solving the most important data  pain points facing the client’s business. Jeff has led teams in marketing, corporate strategy, business intelligence, data analytics, and innovation over the past 2 decades. In these roles, he has worked within traditional consumer industries to modernize processes and capabilities. He has first hand experience of the challenges that complex corporations face in structuring data into more meaningful information that drives decision-making.

Most recently, Jeff served as VP of Strategy and Business Intelligence at Cracker Barrel, where he spearheaded the creation of a business analytics function. Prior to that role, Jeff’s 20 year marketing career included brand management, advertising, and product innovation roles in the consumer packaged goods sector at Nabisco and the Hershey Company as well as VP of Marketing roles at grocery retailer Ahold-Delhaize and Cracker Barrel.

Jeff received a bachelor’s degree from Harvard University in Chemistry and Physics. He also holds an MBA from the University of Rochester with a concentration in Marketing.