Jeff’s passion is making work more efficient and impactful by solving the most important data pain points facing the client’s business. Jeff has led teams in marketing, corporate strategy, business intelligence, data analytics, and innovation over the past 2 decades. In these roles, he has worked within traditional consumer industries to modernize processes and capabilities. He has first hand experience of the challenges that complex corporations face in structuring data into more meaningful information that drives decision-making.
Most recently, Jeff served as VP of Strategy and Business Intelligence at Cracker Barrel, where he spearheaded the creation of a business analytics function. Prior to that role, Jeff’s 20 year marketing career included brand management, advertising, and product innovation roles in the consumer packaged goods sector at Nabisco and the Hershey Company as well as VP of Marketing roles at grocery retailer Ahold-Delhaize and Cracker Barrel.
Jeff received a bachelor’s degree from Harvard University in Chemistry and Physics. He also holds an MBA from the University of Rochester with a concentration in Marketing.
BigRio is a technology consulting firm empowering data to drive innovation and advanced analytics. We specialize in cutting-edge Big Data, Machine Learning, and Custom Software strategy, analysis, architecture, and implementation solutions. We are an elite group with MIT and Harvard roots, shining when tasked with complex missions. Whether it’s Extracting, transforming, and loading big data from a variety of sources, building Artificial Intelligence solutions, or building high-volume, highly-available software, we deliver consistently.
With extensive domain knowledge, BigRio’s scientists and engineers design and build best-in-class solutions across a variety of verticals. This diverse industry exposure and our constant exposure with cutting-edge technology equip us with invaluable tools, strategies, and techniques. Our talent pool of experts brings innovative, cost-conscious, and extensible results to complex business challenges.
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