Improving Patient Access and Experience:
Proven Strategies for Healthcare Contact Center Consolidation
Date/Time
Thursday, January 23, 2025
11:00 am – 12:00 noon EST
About the Webinar
Consumers often feel confused and frustrated by the inconsistencies they experience within a single branded healthcare delivery system. This confusion stems from the existence of separate contact centers for billing questions vs. scheduling appointments, which may be further broken down by hospital vs. provider billing and primary care vs. specialty care appointment scheduling. Each of these independent contact centers may utilize different technologies and have different performance standards, which means the consumer experience can be significantly different at each touchpoint. This webinar offers a sneak peek into how Sentara Health, an integrated, not-for-profit healthcare delivery system that unified its contact centers after developing its Clinical Access Center and making it a Center of Excellence.
Webinar Key Takeaways
- Understanding Consumer Frustrations with Fragmented Contact Centers
Learn about the common challenges faced by patients navigating a fragmented healthcare system, including the confusion and frustration stemming from separate contact centers with differing standards and technologies for billing, scheduling, and service. - The Business Case for Contact Center Consolidation
Discover how centralizing contact centers and establishing a Clinical Access Center can optimize operations, reduce costs, and improve both the patient experience and organizational performance. - Insights from Sentara’s Journey to a Unified Contact Center
Get an inside look at how Sentara, a leading not-for-profit healthcare system, successfully unified its contact centers with a centralized Clinical Access Center. Hear about the planning, implementation, and significant milestones that led to the creation of their Center of Excellence. - Operational and Technological Best Practices for Centralization
Learn best practices for establishing a consolidated contact center, from developing a Center of Excellence to standardizing CRM configurations and creating consistent workflows. - Transformative Impact on Patient Experience and Satisfaction
Explore how a unified contact center can enhance patient access, standardize service experiences, and align consumer expectations, leading to greater patient satisfaction and loyalty. - Driving Data-Informed Decisions for Staffing and Service Levels
Learn how real-time data from a centralized contact center can empower healthcare organizations to make staffing decisions based on actual demand, adjust service levels, and foster continuous performance improvement. - Continuous Improvement Through Data and Feedback
Discover the importance of actively monitoring consumer satisfaction and leveraging feedback for immediate adjustments, ensuring that the organization maintains high standards of service while adapting to the evolving needs of patient.
This session will offer valuable insights for healthcare leaders and IT professionals looking to optimize patient experience while driving operational efficiencies.